In the first of a series of articles, Richard Buckley sets out to demystify digital by guiding maritime leaders in how to make the most of it. ‘Digital Disruption’ is threatening the future of traditional business. Or so we’re told. “Look what digital has already done to the music industry, to film and TV!” “Look at how it has disrupted and reinvented business models in commerce, hotels, even taxi services!” In fact, the last of these has even given us a new word: Uberisation