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Managing crew is one of the most operationally complex challenges in shipping. From recruitment to retirement, every step in the seafarer lifecycle carries compliance obligations, administrative demands, and very real consequences when something goes wrong.

In an era defined by digital transformation, it’s easy for the human element to get lost in the noise of data, dashboards, and automation. But for Richard Newnham, Chief Experience Officer at 90POE, the mission is clear: technology should serve people - not the other way around. Drawing on his unique experience both at sea and ashore, Richard has seen first-hand the challenges of modern crewing. Today, he’s helping reshape how maritime teams work, through solutions that make